Data You Can Trust: Why Condé Nast Chose Snowplow Over Black Boxes (Part 2)

The hidden cost of black-box analytics and how Snowplow gives you control

In my last post I described some of the problems Condé Nast faced: increased regulatory pressure from the EU, deprecation of Google Analytics 3, and Sparrow, a semi-abandoned homegrown data collection system. All while still merging all the international markets into a single global behemoth.

I also mentioned how the company was looking to decouple data …