From Google Analytics to Snowplow: How We Rebuilt Condé Nast’s Data Stack (Part 1)

Behind the scenes of Condé Nast’s data transformation: how we replaced Google Analytics, built a privacy-forward infra, and cleaned up a mess of duct-taped trackers and zombie schemas.

In 2022 Condé Nast, global publisher of Vogue, GQ, Wired, The New Yorker and 15 other brands, had some data problems.

Collecting data at scale might not sound sexy — at least it’s not as fun as say, Condé’s Met Gala — but running a business effectively, any business, requires data. Accurate data. Delivered promptly and in a way people can understand.

How …